Ocean Park Corporation (the "Park" or "we") Personal Information Collection Statement
Our collection of your personal information in this case is for the reasons set out below and we aim to process and hold such information on the basis of the guidelines and principles set out in this Statement and in our Privacy Policy Statement which applies generally to information held by us. We seek to comply fully with the provisions of the Personal Data (Privacy) Ordinance (Chapter 486) of the laws of Hong Kong.
We have created this Statement in order to demonstrate our firm commitment to your privacy and to disclose our information gathering and dissemination practices.
Manner of Collection
We primarily collect personal information directly by requesting that you complete forms or questionnaires, and also in connection with provision of services, activities or facilities to you at your request.
We may also collect information regarding your internet protocol address, browser type, domain name and access time.
Personal Data which may be Collected
From time to time, it is necessary for you to supply us with different categories of personal information in connection with our provision of services, activities and facilities, depending on the nature of the services, activities and facilities offered. The personal information we collect may include (but not limited to) your name, age, title, position, address, contact number (including mobile phone and fax numbers) and email address. The personal information may also relate to other persons relevant to the information, services, activities or facilities you have requested, for example, personal information of your children or other family members. The provision of personal data or any information is voluntary, but any failure to supply the necessary personal data or information requested may result in us being unable to process your requests or provide the services, activities and facilities requested by you.
Certain education or other programmes or activities offered by us are group activities and will be conducted within the habitat in which the animals or organisms live at Ocean Park or on the Park's premises. Such activities are also conducted during operating hours of the Park and guests other than the participants will be able to observe the encounter. For this reason, there are chances a participant may be photographed by our staff or other participants of such activities or guests within the habitat or on the premises. It is therefore a condition that each participant of such activities unconditionally agrees to be photographed by our staff or other participants or guests during the course of the activities. Submission of the application to participate in the relevant activities constitutes the acceptance of this condition by the applicant.
We may also generate and compile information about you. Personal data and other information provided by you or generated and compiled by us about you from time to time is collectively referred to as "Your Information".
Use of Your Information
We may use Your Information for one or more of the following purposes from time to time:

providing and processing applications or requests for services, activities and facilities, including but not limited to the purchase of Ocean Park tickets and applications for education programmes/activities of Ocean Park Academy Hong Kong and for Ocean Park AnnualMemberships, operation of our website and matters relating to the administration, management, operation and maintenance of the same;
communicating with you, including but not limited to responding to your requests for information, services, activities and facilities;
designing and offering contests, games, lucky draws, promotions, surveys and/or events;
enabling you to send e-mails, e-cards of preferred pages from our website to friends;
marketing products, services, activities, facilities and other subjects (please see further details in "Use of Your Information in Direct Marketing" section below and you may opt out from receiving marketing information);
tailoring your experience at our website, showing content of interest, displaying the content according to your preferences by use of demographic information which is shared with advertisers on an aggregate basis (without revealing the identity of individual user of our website);
diagnosing problems with our server and administering our website by use of your Internet Protocol address;
conducting internal statistical research and analysis;
making disclosure when required by any law, court order, direction, code or guideline applicable in or outside Hong Kong;
investigating and handling complaints or cases involving the Park, including Ocean Park Academy Hong Kong or Ocean Park Conservation Foundation, Hong Kong, or any of our guests or website users; and
preventing, detecting or investigating suspicious or illegal activities.

If personal data is to be displayed after collection, e.g. in announcing contest winners details, due care will be given to anonymize it and to advise you in advance.
Disclosure of Your Information
We value all personal information received and do our best to maintain its privacy. Except with your prior consent or as required by law, we will not transfer or disclose Your Information to any third party except that we may transfer or disclose Your Information in or outside Hong Kong as stated below (and we will not transfer Your Information to another party for it to use in direct marketing):-

our subsidiaries, associated companies and/or business associations;
any personnel, agent, adviser, auditor, contractor or service provider who provides services or advice to us in connection with our operations as required to enable us to provide, or assist us in providing, the services, activities or facilities you have requested;
if you consent or do not object to our use of Your Information in direct marketing (please see further details in "Use of Your Information in Direct Marketing" section below), our marketing communications and operations partners with whom we share information for the purpose of providing you with special offers and information;
any person under a duty of confidentiality to us; and
any person to whom we are required to make disclosure under any law, court order, direction, code or guideline applicable in or outside Hong Kong.

You should note that as we have no control over the acts of any third party that is not our agent (e.g. any governmental agency to whom we are required to disclose Your Information), the privacy protection stated in this Statement ceases to apply to any information which has been disclosed to such a third party in accordance with this Statement. We endeavour to deal only with responsible third parties but assume no responsibility for the privacy protection provided by such third parties.
Use of Your Information in Direct Marketing
We are allowed to use Your Information in direct marketing only if you consent or do not object.
In connection with direct marketing, we intend:
(i) to use your name, contact details, customer profiling information, services, products and activities portfolio information and transaction pattern and behaviour collected, compiled, generated or held by us from time to time; and
(ii) to market and promote the products, services, activities, facilities, education programmes, contests, games, lucky draws, promotions and/or events relating to the Park (including Ocean Park Academy Hong Kong and Ocean Park Conservation Foundation, Hong Kong) or our business associations and partners, including:

our Ocean Park Annual Membership reward scheme and other offerings
in-park food and beverage promotions
in-park retail products promotions
family, educational or recreational activities
news and updates on the Park's facilities, attractions and animal information or Ocean Park Conservation Foundation, Hong Kong
special events, charity events or special programmes
ticket purchasing and related information
animal and environmental conservation
transportation services
hotel accommodation and hospitality
survey; and

products and services provided by our business associations and partners include:

airline and transportation services
travel services and products
food and beverages
household products
personal care products
telecommunications and related products and services
books and other printed materials
audio and visual products
education, toys and children goods and services
leisure products
sporting products
beauty products and services
fashion and apparel
flowers and hampers
banking, financial and insurance products
watches and jewellery
computers, electronic products and games
cars and related products and services
internet and social media services
real estate property
shopping malls
supermarkets and convenience stores
museums, cultural centres, cinemas and other venues and related programmes, exhibitions, shows and entertainment
hotel accommodation and hospitality
vouchers, coupons and gift cards
charity events

If you do NOT wish us to use Your Information in direct marketing, please fill in the reply slip (download here) and send a physical copy to us at the address below or contact us via the contact information provided in our direct marketing materials to opt-out from direct marketing at any time.
Data Access and Correction
You are entitled to access any personal data we hold about you, and if applicable to correct or update it. You also have the right to request details of our privacy policy and the types of personal data we hold.
If you wish to exercise any such right, please send an e-mail to our Guest Relations Manager at gr@oceanpark.com.hk or write to:
Guest Relations Manager
Ocean Park Corporation
Ocean Park, Aberdeen, Hong Kong
Telephone : (852) 3923 2323
Facsimile : (852) 2873 5584

Ocean Park Corporation (the "Park" or "we") Privacy Policy Statement
General
When we collect information from you, it is our policy to meet fully the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) of the laws of Hong Kong which regulates the treatment of personal data. Personal data is any information relating to any living individual from which it is practicable to identify that individual. In dealing with personal data, we will ensure compliance by our staff with the standards of security and confidentiality prescribed by the laws of Hong Kong.
This Statement explains our practice in relation to the collection, retention, storage and sharing of personal data.
Collection of Personal Data
From time to time, we will collect personal data, such as (but not limited to) your name, age, title, position, address, contact number (including mobile phone and fax numbers) and email address, from you in connection with our provision of services, activities and facilities.
We may also generate and compile information about you. Personal data and other information provided by you or generated and compiled by us about you from time to time is collectively referred to as "Your Information".
Your Information will be processed for the specific purpose which will be given at the time we collect Your Information. Such purposes may include but is not limited to:

providing and processing applications or requests for services, activities and facilities, including but not limited to the purchase of Ocean Park tickets and applications for education programmes/activities of Ocean Park Academy Hong Kong and for SmartFun Annual Pass Memberships, operation of our website and the Ocean Park Mobile Application and matters relating to the administration, management, operation and maintenance of the same;
communicating with you, including but not limited to responding to your requests for information, services, activities and facilities, and your queries submitted through the Ocean Park Mobile Application;
designing and offering contests, games, lucky draws, promotions, surveys and/or events;
enabling you to send e-mails, e-cards of preferred pages from our website to friends;
marketing products, services, activities, facilities and other subjects, pursuant to any consent provided by you (please see further details in "Use of Your Information in Direct Marketing" section in our relevant Personal Information Collection Statement provided to you, and you may opt out from receiving marketing information);
tailoring your experience at our website, showing content of interest, displaying the content according to your preferences by use of demographic information which is shared with advertisers on an aggregate basis (without revealing the identity of individual user of our website);
diagnosing problems with our server and administering our website and the Ocean Park Mobile Application by use of your Internet Protocol address;
conducting internal statistical research and analysis;
making disclosure when required by any law, court order, direction, code or guideline applicable in or outside Hong Kong;
investigating and handling complaints or cases involving the Park, including Ocean Park Academy Hong Kong or Ocean Park Conservation Foundation, Hong Kong, or any of our guests or users of our website or the Ocean Park Mobile Application; and
preventing, detecting or investigating suspicious or illegal activities.

The provision of personal data or any information is voluntary. However, any failure to supply the necessary personal data or information requested by us may result in us being unable to process your requests or provide the services, activities and facilities requested by you.
In relation to use of Your Information in direct marketing, we will only do so subject to your consent and you have the right to opt-out from such use. You may also change your preference with regard to use of Your Information in direct marketing at any time by sending an e-mail to gr@oceanpark.com.hk, writing to us at the address below, calling us at (852) 3923 2323 or contacting us via the contact information provided in our direct marketing materials.
We shall make a record of your visit to our website. The record will show the domain name server address part of your email address and details of the pages visited. We only collect aggregate information about the number and types of visitors by reference to their domain name server address. This information is used by us for preparing general statistics on the usage of our website and may also be disclosed by us in the case of any unlawful use of our website.
We currently use "cookies" on our website which are provided by a third party company on our behalf. The cookies tag each visitor's browser with a random, unique number. The cookie simply assigns a number and does not collect or disclose any personal data about the person using the browser. By noting where these uniquely numbered browsers on the website we are able, with the assistance of the third party company that helps us to analyse this information, to study traffic patterns and improve our website.
Accuracy of Personal Data
Where practicable, we will verify personal data provided to us using generally available methods. For example, in applying for a SmartFun Student Pass, an applicant is required to present a valid Student Identity Card or Student Handbook for verification. If the application is made by mail, a copy of the valid Student Identity Card has to be provided to us and we may require to check the original when the applicant collects the SmartFun Student Pass.
For SmartFun Members and participants of the education programmes/activities of Ocean Park Academy Hong Kong, they may correct or update their personal data by directly calling us at (852) 3923 2222 or writing to Ocean Park Corporation at Ticketing Office, Ocean Park, Aberdeen, Hong Kong.
Security
We will use such secured encryption systems as are appropriate for the collection of Your Information over the internet, based on the type of information being collected. Unfortunately no security measures are 100% secure and it is possible that others may intercept the information you are sending.
We will also take such steps as are appropriate to ensure the security of Your Information while it is held by us. This will include password protection and other electronic security methods as well as physical security methods, where appropriate, to help ensure that Your Information can only be accessed by our authorised employees, which employees shall be made aware of the terms of this Statement and our duties to you under this Statement.
Your Information will not be disclosed to any third party except as provided herein, as notified to you at the time of collection by way of our Personal Information Collection Statement, or with your prior consent. We do not rent, trade or sell Your Information for commercial purposes.
Hyperlinks
This Statement only applies to Ocean Park Corporation. If you click on a hyperlink taking you from our website / the Ocean Park Mobile Application to another website, we shall not be responsible for the privacy and security practices or the content of such website and you should refer to the privacy policy of each website you enter.
Disclosure of Personal Data
We value all personal data received and do our best to maintain its privacy.
For the personal data received via the Enquiry Form in the Ocean Park Mobile Application, only our members of staff in charge of handling enquiries will have access to the relevant personal data. Except with your prior consent or as required by law, we will not transfer or disclose such personal data to any third party. We may disclose the Data when required by law or court order of any jurisdiction, or as requested by any government or law enforcement authorities or administrative organs. We may disclose the Data as is necessary to bring a legal action or defend any legal action in relation to you.
For all other personal data collected by us, except with your prior consent or as required by law, we will not transfer or disclose Your Information to any third party except that we may transfer or disclose Your Information in or outside Hong Kong as stated below (and we will not transfer Your Information to another party for it to use in direct marketing):

our subsidiaries, associated companies and/or business associations;
any personnel, agent, adviser, auditor, contractor or service provider who provides services or advice to us in connection with our operations as required to enable us to provide, or assist us in providing, the services, activities or facilities you have requested;
if you consent or do not object to our use of Your Information in direct marketing (please see further details in "Use of Your Information in Direct Marketing" section in our Personal Information Collection Statement), our marketing communications and operations partners with whom we share information for the purpose of providing you with special offers and information;
any person under a duty of confidentiality to us; and
any person to whom we are required to make disclosure under any law, court order, direction, code or guideline applicable in or outside Hong Kong.

You should note that as we have no control over the acts of any third party that is not our agent or service provider (e.g. any governmental agency to whom we are required to disclose Your Information), the privacy protection stated in this Statement ceases to apply to any information which has been disclosed to such a third party in accordance with this Statement. We endeavour to deal only with responsible third parties but assume no responsibility for the privacy protection provided by such third parties who are not our agent or service provider.
Data Retention
We will take all reasonably practicable steps not to retain Your Information where it is no longer necessary for fulfilment of the purposes (including directly related purposes) referred to in this Statement or as otherwise specified at the time of collection, unless any retention is required or permitted by law.
Personal Data Access and Correction
You are entitled to access personal data we hold about you and, if applicable, to correct or update it. You may do so by sending an e-mail to our Guest Relations Manager at gr@oceanpark.com.hk or writing to:
Guest Relations Manager
Ocean Park Corporation
Ocean Park, Aberdeen, Hong Kong
Telephone: (852) 3923 2323
Facsimile: (852) 2873 5584
For SmartFun Members and participants of the education programmes/activities of Ocean Park Academy Hong Kong, they may correct or update their personal data by directly calling us at (852) 3923 2222 or writing to Ocean Park Corporation at Ticketing Office, Ocean Park, Aberdeen, Hong Kong.
Changes to Our Privacy Policy
We reserve the right to change our privacy policy. However, we shall not do so without posting those changes on our website or in the Ocean Park Mobile Application. If at any point we decide to use personal data in a manner different from that stated at the time it was collected, we will notify you via email or by posting a prominent notice on our website and in the Ocean Park Mobile Application thirty days prior to implementing the change. Your express consent will be needed before we use your personal data in this different manner.